Entrepreneur Spotlight #6: Jasmine A | Jasmine. A Photography

Hello you, welcome to The White Atelier!

It’s always been in our hearts and minds to do more than what we do on a daily basis. Don’t get us wrong, we LOVE our clients and designing beautifully handcrafted and comfortable shoes for all of them makes us super happy and fulfilled! But more than just business, we desire to also give back and add more value to our community- our beloved customers, social media fans and followers, friends and you, who have stumbled upon our humble little blog space here.

And so we have officially started our initiative by interviewing 10 inspiring female entrepreneurs from the local wedding industry in conjuction with International Women’s Day. These ladies come from different walks of life and all have different stories on how they have started and sustained their wedding businesses. You may even be familiar with most of their names!

We will be featuring all of their interviews here throughout the month of March, and we hope you’ll be blessed and inspired.


Entrepreneur Spotlight #6: Jasmine A
Founder and Photographer of Jasmine A. Photography

Can you share with us a little about yourself and how you started your photography journey?
My photographic journey started back when I was 13 years old when my mother gifted me my very first DSLR camera. She acknowledged my love and eye for taking photographs and pretty much encouraged me and my growing fascination for the art! Fast forward a couple of years later, I found myself exploring different genres of the photography spectrum from fashion, to conceptual photography. I then documented my very first couple, and that changed the course of my entire career. It sparked a sense of fulfilment in me, like I found a purpose in doing what I do, and I knew then that I HAD to do it. 

What keeps you going when you encounter tough times in your life and business?
Faith. Faith that everything happens for a reason, and this seems to be very relevant to what’s currently happening in light of the events revolving around the recent COVID-19 outbreak. 

One of the toughest things I’ve had to deal with in my realm of Life & Business is finding a work-life balance has, and still is, a huge struggle for me. It’s come to a point where I find it difficult to detach from what I do, and I know for a fact that many entrepreneurs experience this, too. 

It has gotten to a point that I found it very hard to acknowledge that my Identity goes beyond what I do for a living. I started questioning Who I Was, if not a wedding photographer? Though you might be reading this and think that this is going a little off tangent, I promise it’s not! You see, it’s during these difficult times for our country & the world, for that matter, that you really stop to reflect on anything and everything. 

With weddings being condensed, postponed and cancelled - which really is the right thing to do right now – and ultimately affecting business (and the entire industry, really) I have found myself stripping it back to what really matters and at the center of it all, is Faith. Faith that no matter how hard it gets that there will be better days ahead. 

What is the one value that you hold on to the most in your entrepreneurial journey?
What I’m about to say is simple and straightforward, but it runs deep in what I value most. Honesty over everything. 

What is your favourite quote/motto in life and business?
I believe that we should always invest our energy into the things and people that matter. Love, relationships and work, this applies to every facet of my life. 

Why do you think it’s important that women support women?
I came across a beautiful quote long ago that read “When women support each other, incredible things happen.” This is so true, and I’ve never resonated with a phrase more than this one. This past year has shown me how and why. The year has been wonderful on work-front and in terms of personal growth, too, and it’s all because of the beautiful, incredible, nurturing women I’ve met through what I do who are now a huge part of my life. 

Are you proud to be a woman? If yes, why?
Heck, yes! What’s not to love about being a woman, especially in this day and age? Though history proves otherwise, we women today have broken barriers, are fearless, are able to stand up for what we believe in and we have a voice!

One advice for every aspiring female entrepreneur.
When things get tough, don’t you ever believe for a second that it’s because you’re a woman. Life’s unfair, but nothing ever, EVER comes easy. Work for what you want, pour yourself into your artistry, give it your all and people will see you, for you. We’re amazing beings, we women, and we are capable of so much more that we know. 

Also, don’t forget that no matter where you are, there will always be a community of women there to support you. All you have to do is reach out, and you should be a part of that network for other women, too.


Get in touch with Jasmine:

IG: @jasmn.a


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