Entrepreneur Spotlight #7: Laverne Chee and Juvien Sia | Eventistry

Hello you, welcome to The White Atelier!

It’s always been in our hearts and minds to do more than what we do on a daily basis. Don’t get us wrong, we LOVE our clients and designing beautifully handcrafted and comfortable shoes for all of them makes us super happy and fulfilled! But more than just business, we desire to also give back and add more value to our community- our beloved customers, social media fans and followers, friends and you, who have stumbled upon our humble little blog space here.

And so we have officially started our initiative by interviewing 10 inspiring female entrepreneurs from the local wedding industry in conjuction with International Women’s Day. These ladies come from different walks of life and all have different stories on how they have started and sustained their wedding businesses. You may even be familiar with most of their names!

We will be featuring all of their interviews here throughout the month of March, and we hope you’ll be blessed and inspired.

Entrepreneur Spotlight 5: Laverne Chee and Juvien Sia
Co-Founders of Eventistry, Wedding Planners, Coordinators and Event Stylists, Mom of One

Can you share with us a little about yourself and how you started Eventistry?
Laverne: I founded The Wedding Project in 2012, and The Party Project Malaysia 2 years later. Being in the event industry, I had to be very present and hands-on from planning, the setup, actual event day and the post-event follow up. It has been quite a challenge to manage the workload when I was pregnant in 2016, especially times where I had to be bed rested. When I was about to deliver my baby in 2017, I know that it would be even harder to do well in both my business and family, so it was a very painful decision to downsize the business and eventually looking into closing down the company. I remember calling all my staff one-by-one into my room and telling them my decision to downsize the business. It was very difficult to release everyone.

Indeed God is amazing as when one door closes, God always opens another door for you. As I was just talking to one of my staff, Juvien about what her plan would be after we stopped operating The Wedding Project and The Party Project Malaysia, she began to share with me her dream of owning a company and be an event planner. That was the time when we started exploring the possibility of partnering and building the business together. So after many discussions over coffee and tea, noodles and poke bowls, we finally started the partnership in founding Eventistry in 2018, and the rest was history :)

What keeps you going when you encounter tough times in your life and business?
One of the crucial elements would be the support from my community. The support from my husband, my family and friends, who believed in me and encourage me to not to give up, and kept believing with me that things will be better. I’m also very thankful that in this entrepreneurial journey I have also encountered many like-minded partners and friends in the industry journeying with us, where help or an encouragement is just a text away. 

What is the one value that you hold on to the most in your entrepreneurial journey?
“It’s too difficult. It’s impossible.”

But have learned to ask myself, “Why not? How can it be done differently?”

“It cannot be done. No one has done it before.” 

But I will ask myself, “Why not?”

I would say it is the “Why not?” spirit

It challenges me to always be courageous in taking risks, to always think out of the box, be creative in my client proposals and always looking for improvements in my work.

What is your favourite quote/motto in life and business?
“Pursue the (right) things you love, love the things you do and do them well.”

Why do you think it’s important that women support women?#communityovercompetition
Eventistry is a women-owned full service event company specialized in planning sustainable events. We are a believer of #communityovercompetition. We believe there’s so much more we can do together and empower each other in the wedding/event industry, and we look forward to inspire and empower each other. You can also read more about our #communityovercompetition initiative projects here. (Project #10)

Are you proud to be a woman? If yes, why?
Yes. We are so different (from men) and I love that a woman’s strength is not necessarily just displayed on our outward physical appearance, but what’s inside of us - our resilience, perseverance, kindness, positivity, courage, ability to be life-giving, and many more. 

One advice for every aspiring female entrepreneur.
Believe in yourself and always start with what’s in your hands/what you have. Work hard, seek help from experienced people and surround yourself with a good community of encouragers, who will celebrate your successes and believe in you. Have a rest day. Haha! it’s very important because we need that rest for “recreation” as life is more than just work. By having enough rest, we will be able to create more new ideas :)

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