Our Story

Welcome to the new chapter of The White Atelier!

It feels truly surreal to share this new milestone with you. When we first started the company 3 years ago, never could we have imagined that we would grow in this direction and to where we are today. Our mission was simple- to make our brides look and feel great on their wedding day. And the mission remains the same, only with greater passion and hopes to bring comfort to all our brides and non-brides who put on their #TWAshoes.

 Our Journey

The White Atelier was founded in January 2017, and we opened our doors for our first gown appointment on March 10, 2017. We still remember the moment vividly as if it were yesterday- the feeling of excitement, nervousness and hope all lumped into one. On that same day, we made our first sale of a gown rental, and the feeling was indescribable. Knowing that our #TWAbride would be walking down the aisle and saying 'I Do' in our creation made us feel truly humbled and honored at the same time.

TWA started with a focus on bespoke/custom made gowns and rental services, with custom designed shoes on the side. As our clientele grew for our gown services, we watched our custom designed shoes grow alongside and before we knew it, our #TWAshoes had steadily grown and overtaken our gowns in volume of sales. With the rapid growth of our shoes department, we knew we had to make a decision to choose our focus in order to bring our company to the next level. Hence, the beginning of a new chapter for us.

In this new chapter for The White Atelier, we have plucked up the courage to place our focus on our #TWAshoes, to provide our bride and non-bride clients the satisfaction of wearing their very own custom designed shoes, where every detail, height, fabric, and style are determined by the wearer herself. Yes, you get to design your shoes from scratch!

Furthermore, we pride ourselves in the comfort that our handmade shoes bring to the wearer, Lovingly Designed, Locally Made by our dedicated artisan shoemakers, whose skills honed from over 30 years of experience. Each pair is carefully handcrafted with shoe moulds specially designed to suit Asian feet structure (wide feet/bunion conditions), and leather lined with premium genuine sheepskin leather that is soft to touch and gentle to the skin. All of which are locally made in a family-owned shoe factory in Kuala Lumpur, Malaysia.

Over the years, we have received numerous requests to offer ready-to-wear designs online, especially for our clients who are based overseas. After 3 years of preparation, we are excited to share that we finally did it-

We have launched our very first ready-to-wear collection.

This is only the beginning of a beautiful new chapter ahead for The White Atelier. We can't wait for you to put on our shoes and experience the comfort of our workmanship. If you have any suggestions on ways that we can improve, please let us know! We are only an email or direct message away.

Most of all, we are excited at the opportunities that this new chapter can bring for our team members and shoemakers, as with every pair of #TWAshoes purchased, you are supporting local artisans who work hard to earn an honest living with their hand and heart. With your support, our local artisans can continue to make a living doing what they do best, in an honourable and honest way.

Thank you for making it this far and for taking time in reading about our journey. We feel truly blessed and grateful for every single milestone, and we want to thank you for helping to make this happen for our team.

Feel free to leave us a message at our Contact page if you have any questions or concerns regarding your order, our products and sizing, or simply to have a chat! We can't wait to get to know you and to assist you in purchasing your #TWAshoes.

With love and gratitude,

Founder & Designer,
The White Atelier.